01 / Starting with humans
A future shared by humans and robots.
Humans and robots will share the future. Their interests will sometimes align and sometimes conflict.
We believe understanding human movement and intuition is essential to winning in that future. Sports is the best laboratory for studying both.
A coach sees an opportunity, communicates an intention, and trusts players to adapt as the game unfolds. Studying that exchange reveals how humans anticipate, make decisions, and work together.
02 / Why sports
Sports is the best laboratory.
The most optimized human movement.
Timing. Balance. Anticipation. Human ability, pushed to its limits.
The most optimized tactics.
Every move changes the choices available to everyone else.
An environment we can observe.
Watch an idea meet reality. Learn from what happens next.
Sports brings these things together. Clear objectives. Shared rules. People who cooperate, compete, and respond to one another. Every game gives us another chance to study how a decision becomes an outcome.
Film records what happened. We want to understand what else could have happened.
03 / Sports and AI
What AI can do for sports.
AI can power better tactics for athletes. It can help coaches explore more ideas and give more people access to useful feedback.
Imagine pausing a play, drawing a different move, and seeing what follows. Let the other players respond. Rewind. Try again. Take the promising idea into practice.
Our ambition is to help create a billion new athletes: people with the confidence, understanding, and support to take part.
We want to become a trusted source of truth for people playing, coaching, or governing sports.
The other direction
What sports can do for AI.
The more interesting question is what is worth learning from sports, and where else we can take it.
Can we take the training recipes, and possibly even the model weights, beyond sports? What experiences could they enable?
Sports asks intelligence to understand intention as well as action. A player creates space for someone else. A coach changes a plan. An opponent adapts. Those relationships could teach us how people and machines coordinate in a changing world.
04 / Beyond the game
The future we're building.
We imagine a future of work built around human-robot teaming. People communicating intent. Machines understanding their roles. Different capabilities contributing to a shared goal.
From a team operating in the field to robots coordinating in an unfamiliar environment, the question is familiar: how do we turn individual abilities into collective performance?
05 / Our conviction
While much of the AI industry focuses on replacing or imitating humans, we believe the greatest opportunity lies in understanding them.
We are Long Humans.
Sports is one of the most human things we do. That is where we begin.